Previous Fourth Mondays

2017 Spring Season

Monday 22 May

Jo Evans Emerald Frog
Business and the community: Offering work experience

Jo Evans has nearly 20 years' experience in Marketing, working as Direct Marketing Manager for a market leading international company prior to establishing Emerald Frog Marketing. With extensive hands-on experience, Jo has managed successful and targeted marketing campaigns to both the public and private sectors.

Jo is accredited by the Institute of Direct Marketing with the industry recognised IDM Diploma in Direct and Interactive Marketing. She also has extensive experience with marketing strategy and writing copy for direct mail, e-campaigns, promotional material, press releases, websites and SEO.

Monday 24 April

Canon Stephen Bourne, MA, FCA Administrator of Ely Cathedral
"Survival in the Cathedrals Business"

For the past 20 years, Stephen has specialised in the management of not-for-profit organisations, including Cambridge University Press, the Theatre Royal in Bury St Edmunds, Britten Sinfonia and The Wine Society. In his retirement, he manages ‘the business side’ of Ely Cathedral and is Vice-President of Clare Hall, Cambridge.

At a time when there is much disquiet about the finances of several of England’s cathedrals, Stephen will offer us an insight into how various ancient businesses have survived for centuries and how cathedrals are still in a position to outlive most commercial businesses in the modern age.

Monday 27 March

Austen Dack ADprom Ltd
“From Potato to Panto - via The Tractor Boys"

Austen has been in Ely since 2006, coming to the city through his love of Subbuteo. Now entering his 50th year he has considerable marketing experience across many business models. His approach to marketing is through the use of partnerships. Teaming up the likes of Cheffins with a 11,000 audience professional pantomime, and launching the worlds only Potato street race are just two of his latest project.

With over 15 years marketing and brand management across Archant newspapers and websites, plus an editorship of Chippy Chat - the online and inprint platform for the fish and chip industry Austen's passion for marketing is catching.

Monday 27 February

Ivar Jenssen
My Shop is Local

Ivar has lived in Ely for 11 years now, before Ely he lived and worked in Pittsburgh - Pennsylvania, Oslo - Norway and London. He went to university in the US and has a degree in Accountancy. After many years working as a Financial Director, he has spent the last 12 years providing and implementing business software for small and medium sized companies in the UK, before setting up a new business venture in 2016 - My Shop is Local.

His presentation will argue that Cloud based software is a fantastic opportunity for SME’s compared to the traditional business software model i.e. locally installed on server. He will also cover how his current business only use Cloud based software and how it all works together.